15 Best Korean Sunscreens 2022 for UV Protection Without Chalkiness & White Cast

We’ve said it once, and we’ll say it again: Korean sunscreen is just better than Western sunscreen. This statement comes down to innovation. Because sunscreen is considered a drug according to the Food and Drug Administration (FDA) and its chemicals and components must undergo formal drug approval processes, stateside beauty brands are limited by what … Read more

How the Kahi Multi Balm Created Korea’s Biggest Beauty Trend of 2022| Expert Insight

When the pandemic first struck, South Korea quickly adapted to the necessary social distancing with what’s called “untact” initiatives. The Korean-English portmanteau of “un” and “contact” basically applies to anything that usually involved physical closeness to another person being replaced with a contactless digital alternative, like remote doctor appointments and food-ordering apps. K-pop stars also … Read more

How to Fight Fine Lines and Wrinkles, the K-Beauty Way | Expert Insight, Product Recommendations

Not only that, Koreans often start receiving in-office treatments in their early 20s, Dr. Chang says. They’ll visit their dermatologist on a weekly or biweekly basis for hydrating facials and laser treatments to help brighten and rejuvenate their skin. “There is also a trend over the past several years to start preventative Botox and fillers … Read more