Allure Readers’ Choice Awards 2021 and 2022: Splurge Product Winners

We asked, you answered, we awarded. Now, check out the rest of our 2022 Readers’ Choice Award winners. The idea of what qualifies as a splurge varies from person to person. To those of us on a tight budget, it could be anything with a two-digit price tag. Others see a splurge as a wildly … Read more

24 Best Summer Perfumes 2022 — Summer Fragrance Reviews

Hot summer days call for cool summer fragrances, and while it’s not exactly mandatory to switch up your scent with the season, these new perfumes will give you 24 reasons to do exactly that. We’re swapping cozy layers for airy lightness and looking to crisper, sparkling, more refreshing smells to replace the deeper notes that … Read more

Fenty Beauty’s Eau de Parfum Is Coming Back in Stock So Soon 2022

We think we can all agree that when Rihanna launched Fenty Beauty in 2017, she shifted the beauty industry as we knew it. After the great success of the cosmetic brand, the singer expanded into skin care (Fenty Skin), lingerie (Savage x Fenty), and in 2021, Fenty Beauty Parfum. To no one’s surprise, Rihanna’s debut … Read more

TikTok Swears These Perfumes Will Make People Fall in Love With You

Perfume TikTok has gained a reputation for vaulting fragrances to viral fame — just look at Maison Francis Kurkdjian’s Amyris Femme, Parfums de Marly’s Delina, and, most recently, Phlur’s Missing Person. Popular TikTokkers like Mikayla Nogueira and Rachel Rigler have endorsed Missing Person not for its smell, but for what the perfume feels like when … Read more

Phlur’s Missing Person Fragrance Really Does Get You in Your Feels — Review

Making the decision to not read any details on the notes of this fragrance before smelling it, I wanted to give myself the opportunity to have a pure first impression — no premeditated opinions. As I pressed down on the transparent, peach-colored bottle’s pump, I smelled the fresh and musky notes, which quickly transitioned into … Read more

Kim Kardashian’s KKW Fragrance Is Shutting Down for a Brand Relaunch With a New Name

The response from followers is mixed, with many sharing their enthusiasm for what may be coming next, others hoping that this is an April Fool’s Day prank, some theorizing that she’s eager to drop the W from the brand name following her recent divorce, and plenty begging Kardashian to bring back body products when the … Read more