TikTok Is Obsessed With the “Gym Lips” Makeup Trend ‘Cause It’s so Damn Easy — See Video

Gym lips. If you haven’t heard of this TikTok-viral makeup phrase, it might not be what you’re thinking it is. It’s not a new type of plastic surgery or a plumping effect your lips might get after running on the treadmill — it’s a new trend we’ve been seeing all over social media and a … Read more

How I Grew My Eyebrows Back After Overplucking and Microblading — See Photos

My eyebrows au naturale definitely aren’t what I consider perfect yet, but I’m getting pretty damn close. Here’s how I’ve been growing them back out after years of torture at the hands of brow trends. Less — nay, nothing — is more when it comes to brow makeup I began my eyebrow regrowth journey as … Read more

The 17 Best Eyebrow Pencils of 2022 for Fuller, More Defined Brows — Expert Reviews

Brows are a topic we can talk about for days. They come in all shapes and sizes, different colors, and never forget, brows are sisters — not twins. Whether we like it or not, they really do frame the face. If you have sparse brows, or just need a little filling in action, you may … Read more

17 Drugstore Beauty Favorites That Won 2022 Readers’ Choice Awards

We asked, you answered, we awarded. Now, check out the rest of our 2022 Readers’ Choice Award winners. If our Readers’ Choice Awards have proven anything over the years, it’s that Allure readers have impeccable taste in beauty and personal care products. More often than not, a slew of especially affordable products makes the cut, … Read more

14 Clean Beauty Product Winners From the 2022 Readers’ Choice Awards

We asked, you answered, we awarded. Now, check out the rest of our 2022 Readers’ Choice Award winners. Just like the beauty industry, Allure readers are constantly evolving and redefining who they are — and with that, you are constantly raising the bar for what you expect to find in your beauty product formulas, including … Read more

Bite Beauty Announces 2022 Brand Closure and 50 Percent Off Sale on Sephora

It’s always a sad day in the beauty world when a beloved brand decides to shut down. Most recently, we said goodbye to the iconic Becca Cosmetics when it announced it will be stopping production on its products back in February 2021. Today, we say goodbye to another brand we love just as much, Bite … Read more

4 Innovative Beauty Products From Our Readers’ Choice Breakthrough Awards 2022

Dry shampoos make your hair look cleaner — but feel cleaner? Not so much. Even if you try brushing them out, the ingredients that soak up oil tend to cling to your roots, leaving them feeling gunky or looking white. “I’ve formulated dry shampoo and I only like the feeling of freshly washed hair,” says … Read more

11 Memorial Day Weekend Sales 2022 to Save Money on Must-Have Beauty Products

We still have a couple of weeks before Memorial Day weekend sales officially kick off, but that doesn’t mean we can’t get a head start on planning our long weekend of shopping, right? Though we have to wait just a bit longer to actually nab these impressive savings, eager shoppers can get excited about two … Read more

The 21 Best Liquid Highlighters of 2022 for No-Mess, Radiant Glow — Editor Reviews

In the age where glass skin rules supreme, a great liquid highlighter is a must-have in any makeup kit. You might already rely on a classic pressed-powder highlighter, but nothing can beat the wet-looking finish of a liquid formula if a dewy makeup look is high on your priority list. And the beauty retail world … Read more

Sunburnt Blush Is Summer’s Biggest It-Girl Makeup Trend — See Photos

We spend most of the summer trying to avoid getting a sunburn. However, faking the look with sunburnt blush is TikTok’s latest favorite makeup trend, and we’re not mad at it. While we would never endorse burning yourself on purpose, there is something about that flushed, sun-drenched look that’s so pretty. It’s easy to see … Read more