15 Best Korean Sunscreens 2022 for UV Protection Without Chalkiness & White Cast

We’ve said it once, and we’ll say it again: Korean sunscreen is just better than Western sunscreen. This statement comes down to innovation. Because sunscreen is considered a drug according to the Food and Drug Administration (FDA) and its chemicals and components must undergo formal drug approval processes, stateside beauty brands are limited by what … Read more

How the Kahi Multi Balm Created Korea’s Biggest Beauty Trend of 2022| Expert Insight

When the pandemic first struck, South Korea quickly adapted to the necessary social distancing with what’s called “untact” initiatives. The Korean-English portmanteau of “un” and “contact” basically applies to anything that usually involved physical closeness to another person being replaced with a contactless digital alternative, like remote doctor appointments and food-ordering apps. K-pop stars also … Read more

27 Best Korean Skin-Care Products 2022, Including Ampoules, Cleansing Balms, Pimple Patches, Sleep Masks

Try listing all the reasons we look to South Korea for inspiration and stock up on the best Korean skin-care products from major brands like Amorepacific, Belif, Cosrx, and Dr. Jart+ to maximize the benefits of our routines, and we’d likely be here until tomorrow. “Koreans are serious about their skin care,” says Charlotte Cho, … Read more

How to Fight Fine Lines and Wrinkles, the K-Beauty Way | Expert Insight, Product Recommendations

Not only that, Koreans often start receiving in-office treatments in their early 20s, Dr. Chang says. They’ll visit their dermatologist on a weekly or biweekly basis for hydrating facials and laser treatments to help brighten and rejuvenate their skin. “There is also a trend over the past several years to start preventative Botox and fillers … Read more