Allure Beauty Editors’ Favorite Products This Month — Reviews

At Allure, we get inundated with the latest and greatest beauty offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming, especially now that our homes have become our offices. Alas, that is the beauty editor’s burden to bear. When we really like something, you can trust that … Read more

The 9 Best Hair Towels of 2022 for Healthy, Shiny Hair, According to Experts

If you’re using a bath towel to dry your body and hair, it’s time to introduce you to some hair towels or otherwise known as hair turbans. You may be thinking: Do we really need to add yet another step to our hair-care routines? The answer is yes — well, at least if you want … Read more

4 Innovative Beauty Products From Our Readers’ Choice Breakthrough Awards 2022

Dry shampoos make your hair look cleaner — but feel cleaner? Not so much. Even if you try brushing them out, the ingredients that soak up oil tend to cling to your roots, leaving them feeling gunky or looking white. “I’ve formulated dry shampoo and I only like the feeling of freshly washed hair,” says … Read more

11 Memorial Day Weekend Sales 2022 to Save Money on Must-Have Beauty Products

We still have a couple of weeks before Memorial Day weekend sales officially kick off, but that doesn’t mean we can’t get a head start on planning our long weekend of shopping, right? Though we have to wait just a bit longer to actually nab these impressive savings, eager shoppers can get excited about two … Read more

15 Best Shampoos for Frizzy Hair 2022 to Boost Moisture & Shine | Hairstylist Recommendations

Managing frizzy hair and pesky flyaways is no easy feat. Fortunately, the right shampoo or cleanser can make a world of difference. Just take it from San Diego-based hairstylist and Phenix Salon Suites founder Gina Rivera, who tells Allure, “Shampoo is definitely the first item needed to combat the frizzies.” However, finding the best products … Read more

Ulta Beauty’s Gorgeous Hair Event 2022 Has Officially Kicked Off With Sales on Drybar Products

Budget-savvy shoppers, the wait is finally over. Ulta Beauty’s Gorgeous Hair Event is here, which means it’s time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off. We’re talking about several brands you rarely find on sale such as Wella, … Read more

Asian Beauty Founders Celebrate AAPI Heritage Month 2022 with a Limited-Edition AAPI Bestseller Beauty Collection Box | Interview

As the fastest-growing ethnic group in America — Asians are projected to surpass 46 million by 2060, nearly four times their current total — the struggles of the Asian and Asian American community can no longer be ignored.  Between March 19, 2020 and December 31, 2021, 10,905 hate incidents against Asian American and Pacific Islander … Read more

Kardashian Hairstylist Andrew Fitzsimons Launched a Hair-Care Line, and We’re Obsessed With It — Review, Photos

For years, Andrew Fitzsimons has been the go-to hairstylist for Kardashian-Jenner crew, adding beachy-but-polished Cali-style waves to their rich brunette (or, if you’re Khloé, golden blonde) strands, or slicking them up into a sleek and smooth ponytail with a strong, sweeping bang and flipped-up ends.   Now, the beloved stylist is making his next big … Read more

15 Best Bond Repair Treatments 2022 to Boost Strength, Shine, and Elasticity

Experimenting with new hair colors or styles is always a fun time, but do you know what isn’t? The hair damage and breakage that might follow. Thankfully, bond repair treatments can step in when your hair is feeling a bit more like hay than silk, which can happen due to overprocessing with bleach or constant … Read more

Lily Collins Reveals Her Hair-Care Routine and All-Time Favorite Hairstyles — Interview

In her downtime, Collins makes sure to use hair masks, a product she typically doesn’t have time for during busy set schedules, once or twice a week to maintain the health of her hair in-between projects. “It’s [about] repairing but also preparing for the damage that will probably come.” (For the record, we like Olaplex … Read more