13 Makeup Winners of the 2022 Readers’ Choice Awards

We asked, you answered, we awarded. Now, check out the rest of our 2022 Readers’ Choice Award winners. It’s been a tough two years for our beloved beauty products, which spent most of the pandemic atop our vanities totally neglected due to the reality of masks and lockdowns. But as the world continues to open … Read more

Tarte’s Custom Kit Sale 2021: $200 Worth of Makeup for $63 — Shop Now

In case you need additional motivation, fan favorites like the 50-shade Face Tape Foundation, as well as Allure Best of Beauty and Readers’ Choice Award winners, Amazonian Clay 12-Hour Blush and Lights, Camera, Lashes 4-in-1 Mascara, are included as kit options. As for other highlights, we can’t overlook one of our favorite Best of Beauty … Read more

Sunburnt Blush Is Summer’s Biggest It-Girl Makeup Trend — See Photos

We spend most of the summer trying to avoid getting a sunburn. However, faking the look with sunburnt blush is TikTok’s latest favorite makeup trend, and we’re not mad at it. While we would never endorse burning yourself on purpose, there is something about that flushed, sun-drenched look that’s so pretty. It’s easy to see … Read more

I Tried Kaja Love Swipe Lightweight Cushiony Lip Mousse and Whipped Dream Multi-Eye & Cheek Color — Editor Review, Photos

After contouring, I used my fingers to smudge the same Whipped Dream shades on my eyelids, too — the formula stayed dewy, pigmented, and blendable, and didn’t instantly crease like many liquid eyeshadows I’ve tried. I switched over to the Lip Mousse in shade I’m Melting, and was pleasantly surprised with how smoothly the formula … Read more

MAC’s “Stranger Things” Makeup Collection Is Here — See Everything in the Line, Photos

Stranger Things fans, listen up. Ahead of the release of its fourth and final season, the beloved Netflix show has teamed up with MAC to create a makeup collection quite literally like nothing you’ve ever seen — even the television series itself. Combining the makeup from the show’s 1980s setting with otherworldly alien flavors, this collection … Read more

I Tried Keys Soulcare’s First Makeup Products — Review

The wonderful thing about makeup is you can wear it however the eff you want. Wanna go full-glam with bronzy lids, chiseled contouring, and lashes to rival those of Snuffleupagus? Do it. Are you more of a Euphoria (or, really, just editorial/runway) kinda person? Grab that lash glue and some rhinestones, I wanna see what … Read more

TikTok Users Are Adding Blush to Their Undereye Concealer, and the Results Are Promising — Photos

I can’t be the only one who wonders what it’d be like if the Kardashian glam squad did an entire beat on me. And in this fantasy world, I’d pick makeup artist Ariel Tejada to do the honors. I’m just dying to know how he achieves that subtle pink undereye look that gives Kylie Jenner … Read more

How to Contour With Blush — See Expert Tips and Product Suggestions

The word “contouring” has developed quite the reputation — it began as medieval stage makeup, but it’s best known today after years of the so-called “Kardashian Effect” (chiseled cheeks, defined noses, and pointy chins). At its most basic definition, “contouring is an umbrella term for shading and highlighting,” Los Angeles-based makeup artist Jamie Greenberg tells … Read more

Ilia Multi-Sticks Are Now Available in a Palette With Brand-New Colors — Review

But it isn’t just new shades of the Multi-Stick that Ilia just launched. Also making its debut onto the makeup stage is an entirely new format: a limited-edition Multi-Stick Face Palette, to be exact. “We looked at it like a painter’s palette and what was pleasing to the eye,” Plavsic says of how she chose … Read more