About-Face at Ulta Beauty 2022: Everything You Need to Know About Halsey’s Cosmetics Brand Entering Retail


When it comes to legendary beauty looks, Halsey knows no bounds — so it’s no wonder why their makeup brand is filled with stunning liquid eye shadow paints and holographic glitters. If you haven’t gotten your hands on her technicolor makeup line just yet, you can now shop About-Face at Ulta Beauty, so put those Ultamate Rewards points to good use before it sells out.

As of right now, Ulta Beauty’s online shoppers can stock up on eight of About-Face’s best-selling products. With that being said, quite a handful of products (including the brand’s luminous Shadowsticks and a majority of the Allure Best of Beauty-winning Matte Fluid Eye Paint shades) are already sold out, so act quickly and stay on high alert for restocks. If some of the items on your wishlist are already gone, don’t fret, because these products will also hit Ulta Beauty brick-and-mortar shelves on July 18.

Though a handful of products are already sold out, there are still quite a few About-Face beauty products to take a gander at. Take a look at some of our favorites:

About-Face Shadow Fix Eye Primer

An opened teal and silver sachet with adjacent matching doe-foot applicator of the About-Face Fractal Glitter Eye Paint liquid eye shadow in teal shade All About the Benjamins on a blank background

About-Face Fractal Glitter Eye Paint

A crystal lavender-hued plastic geometric bottle with adjacent dropper of the About-Face Light Lock Highlight Fluid in champagne pink shade Fight or Flight on a blank background.

About-Face Light Lock Highlight Fluid

The About-Face Shadowstick in champagne pink shade Baroque on a blank background

Before you put on your go-to shimmer shadows, swipe on the Shadow Fix Eye Primer to secure your look. This no-budge primer is light as air yet grips onto shadows and pigments like a pro without creasing or fading throughout the day. 

The Fractal Glitter Eye Paints are as shimmery as liquid shadows come. Each of its eight highly pigmented shades (like the teal-green All About the Benjamins, seen above) has a pearlescent finish that can be seen from galaxies far, far away. Not to mention, these shadows are also infused with marula oil to condition your skin as you wear them.

Need a radiance boost? Allow us to introduce you to the Light Lock Highlight Fluid, a liquid highlighter that can be worn strikingly on its own or mixed into your favorite complexion products for a subtle reflective effect. It comes in four different crystallized shades, including the champagne pink Fight or Flight seen above.

There’s a reason why people sprint to buy the Shadowsticks, and it’s not just because each one is under $15. These eye shadow sticks glide onto skin like butter to leave behind a wash of buildable pigment. There are 11 shimmery and matte shades to choose from, so feel free to experiment with new eye looks as you please.

A clear opened tube with adjacent pink-capped doe-foot applicator of the About-Face Light Lock Lip Gloss in pink-mauve shade Wish You Were Here on a blank background

About-Face Light Lock Lip Gloss

A clear rectangular tube with matching doe-foot applicator of the About-Face Paint-It Matte Lip Color in primary red shade Serrated Bite on a blank background

About-Face Paint-It Matte Lip Color

The About-Face Matte Fix Lip Pencil in coral pink shade Momentary Bliss on a blank background

About-Face Matte Fix Lip Pencil

A tube of the About-Face Matte Fluid Eye Paint in bright purple shade New Karma on a blank background

About-Face Matte Fluid Eye Paint

Trends come and go, but lip gloss is permanently part of our routines — well, this lip gloss is, anyways. The Light Lock Lip Gloss is lightweight and moisturizes lips with coconut oil while its formula creates the glossiest finish ever. It comes in six buttery satin shades to wear on their own or mix and match with your favorite lip products.



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