21 Best TikTok Beauty Products to Add to Your Cart in 2021 | E.L.F. Cosmetics, Maybelline New York, The Ordinary


If you’re still avoiding the TikTok bandwagon, we insist that you reconsider — not just for the cooking hacks and fashion hauls, but also for the amazing TikTok beauty products that the online beauty verse can’t stop raving about. 

The social media app has garnered fans from all over the globe for a variety of reasons, including beauty dupes, makeup inspiration, and hilariously questionable beauty hacks. But any beauty lover can enjoy TikTok’s bounty of Ulta Beauty and Sephora steals and deals, innovative beauty product tips (like fighting acne with Vaseline), and the talent behind these cameras. Plus, it’s worth noting that many of the TikTok-approved hair, makeup, and skin-care products are affordable options available at your local drugstore or Amazon. 

In case you, too, want to try the most popular beauty products on TikTok, we made it easy for you by rounding them up here. Below, you’ll find 21 of the best beauty products that went viral on TikTok, but grab them quickly before they inevitably sell out. Get ready to add some (or all) of these to your cart, because after you use them, you’ll want to brag about it all over the app.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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