It’s always a sad day in the beauty world when a beloved brand decides to shut down. Most recently, we said goodbye to the iconic Becca Cosmetics when it announced it will be stopping production on its products back in February 2021. Today, we say goodbye to another brand we love just as much, Bite Beauty.
Bite Beauty has always been known for its vegan, cruelty-free products that have brought its customers highly pigmented color cosmetics and skin care packed with nourishing ingredients. On May 17, the beauty brand announced its closure in an Instagram post writing: “We have some news to share. To our incredible community, we are sad to share that Bite Beauty will be closing this year. Thank you for the past 10 years of love, growth, and fun. You have always been our ultimate inspiration.”
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While we are devastated over the news, we understand why. In such a competitive industry like beauty, and with all of these celebrity brands coming to life, it’s hard for some of the original players to keep up and maintain profits.
We always say that with bad news comes some good news. First, all nine of Bite Beauty Lip Labs will remain open (and more are to come) so don’t worry about not being able to snag that custom lipstick you love. Second, Bite Beauty is working on clearing out its inventory online, and with that comes a closure sale. Starting right now, you can snag all of your favorite Bite Beauty products at a 50 percent discount on bitebeauty.com and sephora.com.