Pretty much every skin-care ingredient you want for firmer, dewy skin is in this understated black-and-white tube. In fact, there’s a laundry list of ingredients displayed on the front of Avant Collagen Intense Radiance Activator Serum, and there’s a reason they’re front and center. This smoothing, plumping moisturizer is packed with tried-and-true star ingredients: Hydrolyzed collagen is one of the rare ingredients that can help firm, lecithin moisturizes by forming a fatty-acid barrier over the skin’s surface, trehalose pulls water into the skin to make it softer and more radiant, and niacinamide is brilliant at strengthening the moisture barrier while calming your complexion. It’s called a serum — and is, indeed, light and layerable like a serum — but it’s creamy and moisturizing like a lightweight lotion. Smooth it over your skin each morning, under sunscreen, for a plumper, dewier complexion over time. The sunscreen part is key, since firming treatments only work if you protect your skin from the sun.
Avant Collagen Intense Radiance Activator Serum is part of our product lineup for May. Subscribe to Allure Beauty Box and get editor-approved picks in makeup, skincare, hair care, and fragrance delivered right to your door every month.