I can’t be the only one who wonders what it’d be like if the Kardashian glam squad did an entire beat on me. And in this fantasy world, I’d pick makeup artist Ariel Tejada to do the honors. I’m just dying to know how he achieves that subtle pink undereye look that gives Kylie Jenner a fresh and natural-looking complexion. While I’m still waiting for the day Tejada rings my line for a makeover, I’ve come across yet another TikTok makeup trend — adding blush to undereye concealer — that just might hold me over until then.
The original TikTok came from @paintedbyspencer, who narrates his eight-second video saying, “If you’re not blending your blush up to your undereye area, you’re missing out — just sayin’,” while patting on a dusty rose powder blush above his cheekbones to give healthy-looking and bright undereyes that adds a lifting effect to the face. It wasn’t long after that post that content creators ran with this trend, recreating their own versions.
One user, whose video has been duetted more times than I can count (and someone I follow for her fierce cat-eye and natural base), is @makeupbyalissiac. Using the Rare Beauty Soft Pinch Liquid Blush, she applies the blush in the inner corner below her undereyes, blending it out with the Nyx Professional Makeup Bare With Me Concealer Serum with a concealer brush. And for the finishing touch, she sets her undereyes with a vibrant, hot pink powder blush to top off the look.
While I was shook at how flattering and natural the results were — with a liquid blush no less — it was her caption, “mixing liquid blush with my concealer has changed my life,” that had me reaching for my Kaja Whipped Dream Multi-Eye & Cheek Color and Hourglass Vanish Airbrush Concealer as soon as the video ended.
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With both my concealer and blush in hand, I decided to wait a beat and reach out to New York City-based makeup artist Tommy Napoli for some expert opinion on this trend. “Blush should be applied as high up on the apple of the cheeks, and as close to the undereyes as possible,” Napoli tells me. Why? He says people typically apply blush too low, which can “highlight the most-downturned features, making the face appear saggy or sad.”
If you are like Napoli and believe that “makeup can be an emotional exercise,” applying the blush high up on the apples can give the illusion of higher cheekbones, and a gravity-defying lifted face.