21 Best New Hair Styling and Treatment Products You Have to Try This April


If you haven’t started the process of reviving your hair from winter damage, the new hair products launching in April will inspire you to go into treatment mode. A new slew of leave-ins, masks, oils, and serums from brands like IGK, Curlsmith, and Nuele will become your damage-diminishing go-to products as your prep your hair for its prettiest spring ever.

This month is also an ideal time to invite a few new names into your routine. Andrew Fitzsimons just launched his long-awaited line, and you’ll fall in love at first application with newbies like Squigs and Shaeri, which infuse their formulas with key ingredients from the cultures their founders treasure. Familiar faces have some exciting new launches, too, like a straightening balm from Fekkai and a volumizing spray from Philip B.

Should you be in the mood to splurge, April has options. A new dryer brush from Amika may hit the spot, or perhaps you’re in the market for a luxurious leather headband from Balmain. Either way, just be sure to leave a little room on your shopping for at least one of our favorite hair launches of the month.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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