Let’s talk about one of your favorite makeup looks that you might have forgotten about in the midst of growing up, and, oh yeah, becoming an adult. Frosty eye shadow has been making its way back into society slowly over the past couple of years, and it’s time for you to get formally reintroduced. Yeah, we’re talking about that glimmering eye shadow hue. You know it, you love it, you wore it to your very first middle school dance in the 1990s or early 2000s.
If you’re unfamiliar, frosty eye shadow is a silvery pastel blue shade, first becoming a trend in the ’90s and reappearing now with the beauty world’s renewed interest in all things Y2K. We’ve seen Hailey Bieber, Doja Cat, and Nicole Richie — and of course, most of the characters on Euphoria, too — rock different hues of frosty eye shadow. One thing’s for sure: this look is so back.
“After this global pandemic, we are ready to come out with a bang,” Joseph Carrillo, a makeup artist based in New York City, tells Allure. “We have been covered up for so long. We’re all craving something bold and fun.”
To get the ultimate frosty eye, it’s imperative to use an eye shadow primer, Carrillo says. You can use foundation — such as the Best of Beauty-winning Bareminerals Original Liquid Mineral Foundation — or a cream eye shadow — like the Best of Beauty-winning Depixym Cosmetic Emulsion — as a base, but our favorite recommendation, suggested by New York City makeup artist Elisa Flowers, is P. Louise Rumour Eye Base Rumour 0. Apart from priming, the way you apply the shadow itself also makes a massive difference.
“Pressing, not rubbing, will ensure maximum glitter pay-off and minimum fallout,” (a.k.a. when loose powder particles fall onto the cheeks), says New York City-based makeup artist Tommy Napoli. The Bdellium Tools Studio 740 Sponge Applicator works wonders when applying the shadow, according to Flowers, and the Bdellium Tools Golden Triangle 783 Small Tapered Blending Brush is great for blending, but any dome-shaped eye shadow brush works.
“Where do I even start looking for the perfect frosty shade?” you might be wondering. Carrillo’s favorite is the Infinite Chrome Flakes by Danessa Myricks (the shade Moonlight achieves the perfect shade of frostiness!). “It’s a multi-chrome look that gives the perfect foil/frost and glitter without looking too young,” he says of the gel formula.
Colourpop Cosmetics’s On Cloud Blue Shadow Palette, one of Flowers’s recommendations, will also create the frosty eye look of your dreams, in addition to Make Up For Ever’s Artist Color High Impact Eye Shadow in Iceberg Blue. For a creamy eye shadow formula, she likes Haus Labs’s Glam Attack Liquid Shimmer Powder in Blue Jean Dream. “It comes with a doe-foot applicator or it can be applied with an eye shadow brush. It is so easy to apply, and the pale, frosty blue color is just gorgeous,” she says.